Strategy becomes targeting criteria

Before any data is touched, the market is defined. Six decisions turn a product story into a measurable market.

Industry

Manufacturing · Wholesale · Logistics

Where the problem is expensive

Company size

20–200 employees

Enough volume, short decision path

Geography

Denmark

First market

Financial health

Positive equity

Ability to buy

Primary buyer

CFO / COO

Owns the cost of administration

Timing signal

Budget cycle, hiring, ERP activity

Why now

Now the criteria can be applied to the entire Danish market.